Hi, and thank you for visiting.
We have a new name and site.
Nudge is now One & Other.
Industry Standard was conceived with the vision of making a perfect pair of jeans for a price that wouldn't break the bank. We worked with Founder, Nicole Najafi, on every facet of the visual communications including brand identity and a fully responsive ecommerce website. Just like your favorite pair of jeans; the result is simple, timeless, and classic.